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Join us March 9th a Detroit’s Eastern Market in Shed 5 for the Legacy Award Pep Rally as we kick-off the Guinness World Record for the “Longest Continuous Concert by Multiple Artists!” Make sure you’re there for the presentation of this year’s Legacy Award recipient, Melvin Butch Hollowell. We kick off the event at 6:00 p.m. and end at 10 p.m. but the music doesn’t stop there!

This year’s theme song is “Auto Trade” by Stewart Francke. You can expect to hear this song LIVE at the March 9th Pep Rally at 9 p.m. See you there!

6:00 – Hors D’oeuvres, Meet n’ Greet, Photo Opportunities
6:30 – Book Signing – Bill Haney “One Cup At A Time”
7:00 – Pinagree Detroit & The Boots on the Ground Line
7:30 – Recognition of Ferndale and Previous GUINNESS WORLD RECORDS (2009, 2011)
7:45 – Tuskegee Airmen
8:00 – Rosie the Riveters
8:15 – In Memoriam, “Danny Boy” – A.J. O’Neil
8:20 – Special Guest Speakers Present Award
8:45 – Butch Hollowell – Legacy Award Recipient
9:00 – “Auto Trade” – Stewart Francke (2017 Theme Song)
10:00 – Closing Words, ALC4 Continues in Kid Rock Commons

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